ColorfulXiaoma: Redefining the new benchmark for belts
By xiaoma belt
March 17th, 2025
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The innovative advantages of TPU materials
Breakthrough in environmental performance
TPU (thermoplastic polyurethane) is a polymer environmentally friendly material. It does not contain toxins during its production process and can be naturally degraded in the soil after being discarded (about 1-3 years). The decomposition products are water and carbon dioxide, which has zero pollution to the environment. Compared with traditional leather and PVC materials, TPU avoids the consumption of animal and plant resources and chemical pollution, which is in line with the global trend of sustainable development.
Durability is presented to the extreme
Tear resistance and wear resistance: TPU material has high tension and strong tensile properties, and its tear strength is far higher than that of ordinary rubber and nylon. It is not easy to break or deform after long-term use, and is especially suitable for high-intensity scenes (such as outdoor sports and military equipment.
Excellent weather resistance: It can adapt to extreme temperatures of -40℃ to 120℃, is waterproof, mildew-proof, and UV-resistant, and has stable performance in humid or exposed environments.
Comfort and safety are taken into consideration
TPU material is soft and skin-friendly, has no risk of allergies, and has significant antibacterial properties, avoiding the odor problem caused by sweat erosion in traditional belts.
ColorfulXiaoma brand innovation practice
Technology and process upgrade
Using German Bayer imported TPU particles, combined with rubber-coated webbing technology, TPU is compounded with high-strength fiber webbing to achieve a balance between lightweight belts (thickness is only 0.5-2mm) and toughness. Through the injection molding process, the color and texture are integrated into a design, and the fading rate is less than 0. 1%.
Fusion of design aesthetics and functionality
Fashion diversity: 20+ trendy colors such as candy color, fantasy transparent, matte frosted, etc. are provided. The texture presents a sculptural feel through 3D embossing technology, which is suitable for business, leisure, sports and other scenes.
Convenient experience: with alloy pin buckle, plate buckle, automatic buckle head, support free length adjustment (100-135cm), to meet the needs of users of all ages.
Market differentiation positioning
Aiming at the pain points of easy aging of traditional leather belts and easy wear of nylon webbing, ColorfulXiaoma breaks the industry practice with the "lifetime warranty" commitment and realizes global direct sales through the platform.
Environmental protection concept and market value
Circular economy practice
ColorfulXiaoma launched the "old for new" plan to recycle old belts for secondary processing into TPU raw materials to reduce resource waste. For every belt sold by the brand, 1% of the proceeds will be donated to the marine plastic pollution control project.
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